115: Programs, Coaching, Courses, Oh My: How to decide where to invest in your business
The Uncommon Couch
115: Programs, Coaching, Courses, Oh My: How to decide where to invest in your business
Welcome back for season 5!
It’s a new year … and you want to invest in your business, but you may not know where to start. There’s a lot of pressure at the beginning of the year when you’re getting bombarded with emails and ads for a myriad of offers. It’s great that you want to invest in your business, and it’s also helpful to understand where you are in your business and what would be helpful for your growth.
In today’s episode, I’m talking about the three different types of business support—programs, coaching and courses—including what to look for and how to know when each option is right for you and your business. I’m also sharing about my experience with business support, and what I’ve found helpful and what hasn’t worked for me.
At the end of the day, it’s best to follow your inner knowing and use a discerning eye when deciding what kind of support you need.
What you’ll find in this episode:
[03:09] A reminder that not every investment in your business is going to pan out—you are taking risks, after all, and over time, you’ll get better at identifying what you need
[05:19] What to expect from a program, why it’s a great option if there’s a specific area you want to focus on in your business, and how to have a discerning eye when making your choice
[14:01] Information about my program, Brand Therapy, that addresses branding for service-based businesses
[16:06] What 1:1 coaching looks like, how styles can be different, and who is best suited for 1:1 coaching
[20:02] What online or self-study courses address, what makes them successful/helpful, and the importance of finding a course that is very specific to your needs
The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It’s a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship.
If you enjoyed this show, subscribe to the Uncommon Couch Podcast on your podcast app so you’ll never miss an episode. Want to get to know me more? Follow along on Instagram or sign up for my newsletter here!
Resources mentioned:
My new and updated program, Brand Therapy
Quotes:
[00:10:53] And here's the interesting part. Every time I do this in my business, I will follow someone else's step by step model to a tee. I will do everything exactly the same, but it won't work. And I've learned this lesson several times because it's aligned for them and not me.
[00:18:56] There are some people that I can work with and I have like a ton of ideas and I feel really supported by them and I feel really sparked by them. And then other, you know, coach experiences I've had where I just didn't feel that same click. So I look for that, right. Feel into what that feels like.
[00:24:12] I'm here to support you in being a savvy consumer and making investments that are really aligned to what you actually need and want at any stage of your business.