133: Four secrets to a compelling service provider website
The Uncommon Couch
133: Four secrets to a compelling service provider website
In today’s solo episode, I’m talking about the four ways you can create a compelling service provider website. The main takeaway is to uncover how you’re unique and lean into that strength to stand out in the sea of other service providers.Cookie cutter copy and jargon only serves to turn people off and that’s not what I want to happen for you.
What you’ll find in this episode:
[01:37] What a service provider is, and how the idea for this episode came about
[03:54] It’s OK to stand out on your website and not be a clone of what everyone else is doing
[07:38] My advice on letting go of the jargon and keeping the layperson in mind when you write
[13:38] Why less really is more when it comes to your website descriptions and fonts
[17:16] Why it’s so important to make it clear and easy how to get in touch with you
[20:00] Why simple website templates really shine
The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It’s a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship.
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Quotes:
[00:03:57] Alyssa: One of the things that was a takeaway for me was that so, so, so many of the provider bios, websites, and directory listings sounded almost identical. It was kind of annoying, to be honest with you, because everybody sounded the same. [00:04:18][20.9]
[00:09:22] Alyssa: Tell me why it's a different experience to sit with you. Tell me why someone would want to work with you. [00:09:28][6.2]
[00:12:52] Alyssa: I want you to connect with me what I uniquely am looking for. So dig a little deeper. Don't give me the surface Miss America answer on your service provider website. [00:13:07][15.0]
[00:16:58] Alyssa: I want you to just think about the mental space of the folks who are landing on your website and how you can thoughtfully connect with that experience and factor it into your decisions about how you craft language on your site. [00:17:17][18.5]
[00:20:20] Alyssa: I think simple and clean tends to win over overly complicated or lots of different things going on. Simple, clear, clean. Simple language and simple website template. [00:20:32][12.3]