122: How to Clearly Communicate the Depth + Impact of Your Work with Jillian Bright
The Uncommon Couch
122: How to Clearly Communicate the Depth + Impact of Your Work with Jillian Bright
Messaging can be one of the hardest things to nail down in business. You want to be authentic without being pushy, you want to make sure you attract the right people, and you want to push past the fear of putting yourself out there.
In today’s episode, I’m chatting with Jillian Bright, a copywriter, brand voice consultant, and messaging strategist. She’s here to share how she helps women business owners find their authentic voice, the importance of feeling comfortable in your messaging, how to get clear on your ideal client, and why you want to let your energy really shine through in your branding so people get to see the real you.
What you’ll find in this episode:
[01:34] How Jillian found herself in the entrepreneurial space, how her work has evolved to helping women business owners to find their voice, and how she helps them tap into their self-expression and get past the fear
[07:01] The benefits of shifting from a polarizing messaging approach to one with more nuance, and how to find a tone that feels comfortable for you
[10:28] How Jillian helps people shape their message in an impactful and truthful way, being thoughtful about the types of clients you’re drawing in, and how to get clarity on who your ideal client is
[16:57] How to make your vibe and energy shine through when sharing your perspectives and beliefs and why it’s about the nuances of sharing who you are over time in a consistent way
[22:01] The importance of remembering that your marketing and messaging is a conversation
The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It’s a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship.
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Jillian’s Bio:
Jillian Bright is a copywriter, brand voice consultant, and messaging strategist for do good businesses and nonprofits. She also builds out comprehensive brand voice and messaging guides and offers strategy sessions and consulting around branding, messaging, and hiring creative team members.
Connect with Jillian:
Jillian’s website (for a free brand voice and messaging guide)
Follow Jillian on Instagram (for life in the Italian countryside)
Follow Jillian on LinkedIn (for human-centered business, brand voice, and messaging)
Quotes:
[00:03:15] Jillian: We really get to dig deep and get vulnerable and find their power stories and connect them with their real, true, deep audience. [00:03:25][10.5]
[00:05:58] Jillian: Oh no, what I'm doing is not good enough, my message isn't good enough, my business isn't good enough. And it takes a lot of staying really focused on yourself and your vision and your hope for the future. [00:06:10][11.5]
[00:11:21] Jillian: So when someone says, I really want a more bold version of myself, okay, what does that really mean? What does that look like? [00:11:28][7.2]
[00:21:10] Jillian: When people read or listen or have any kind of contact with you and your brand, how do you want them to feel? [00:21:17][7.3]
[00:21:34] Jillian: Leaving people with a feeling of nonjudgment, reassurance, hope, possibility, opportunity, all of these things that are expansive, that's what people remember. [00:21:45][11.6]