118: Re-energize Your Business Through Soul-Aligned Branding with Gema Lynn Almilli
The Uncommon Couch
Ep 118: Re-energize Your Business Through Soul-Aligned Branding with Gema Lynn Almilli
When it comes to branding, people often think their brand should appeal to their ideal clients. And while that is true, the way in which we approach branding should actually be about our own unique style and personality—that is, after all, what we want potential clients to connect with.
In today’s episode, I’m chatting with Gema Lynn Almilli, the Rebrand Stylist, who helps entrepreneurs bring energy back into their businesses with soul-aligned branding. She’s sharing how she found her niche as a rebrand designer, the importance of listening to whispers when it comes to aligned work, how visual branding makes you stand out, and the signs that you need a rebrand.
What you’ll find in this episode:
[02:18] Gema’s journey from leaving corporate to launching a Facebook ads business to realizing that there was a need that aligned with her interests and starting a business as a rebranding designer
[11:41] How trauma from childhood affected her confidence, why she listened to the nudges that told her to take a risk and step outside her comfort zone, and how the process of live design energizes her
[15:56] Why visual branding is important for businesses, why designing for your personality (as opposed to your ideal client) brings a more unique style to your brand, and how comparison to others is less and less because you are stepping into owning your uniqueness
[23:41] How rebranding encompasses a lot of different aspect, when to know that it’s time for a rebrand of your own, and how your brand is an evolution of who you are and how you change over time
[29:30] How to work with Gema and details on her offerings
The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It’s a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship.
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Gema’s Bio:
Gema is The Rebrand Stylist, helping experts stand out with a unique, stunning, and soul-aligned design style so that they can reach new heights with more confidence and draw in perfect-match clients.
Gema believes that we must start with a deeper connection to ourselves in order to craft an authentic brand. A personal brand is not a manufactured persona; rather, it’s an opportunity for each of us to intentionally declare our values and passion in this world and draw in an aligned audience whom we can best serve.
With a background in marketing and design for over 15 years, Gema’s design solutions have been featured in projects for local and national brands including Petco, Method Home, and Hard Rock Hotels. Now, Gema prefers to keep her work more “personal”. She works closely with her clients to uncover their unique essence and translate it into a visual brand identity.
Connect with Gema
Quotes:
[00:09:15] Gema: So this is what I'm talking about, connecting to what evokes a feeling in you and then actually having your branding come out of that.
[00:14:58] Gema: Taking my strength and relating to others and allowing them to find and own their uniqueness through a branding process is not something that I could have dreamed that I could do.
[00:19:14] Gema: I have found that when we design for that person, their personality and what lights them up, we usually don't get way off base.
[00:19:23] Gema: Their energy is what's important and their energy is what we want to have come through. And then we're all able to embrace a totally unique design aesthetic and a totally unique style.
[00:26:16] Gema: And that can be the difference between launching your program or putting your offer out there, emailing those contacts or booking that speaking gig, because hesitation is real.
[00:32:27] Gema: And I love doing this VIP day session and being able to draw out what is unique about you so that you feel more connected to what you're putting out there and that being such a game changer.