076: How podcasting can grow your business with Caroline Hull
The Uncommon Couch
076: How podcasting can grow your business with Caroline Hull
Ever considered starting a podcast to support your business? A podcast can be a valuable resource to share your message with your audience and get into the ears of the right people.
In this episode, I brought on none other than my own podcast editor, CEO of Wild Home Podcasting, Caroline Hull. Caroline breaks down how you can use a podcast to connect with your ideal clients and get in front of the people who need your services. You’ll hear how having a podcast can support your marketing strategy and why you shouldn’t hesitate on your gut feelings.
We also get insight into how Caroline finds the rhythm of her days as she homeschools and cares for her children while stepping into the CEO role of her business.
What you’ll find in this episode:
How Caroline came to be the owner and CEO of a podcast management agency
How they set up their specific production style
Her perspective on using your podcast to share your message and connect with your ideal clients
How podcasting supports your business from a marketing perspective
Her advice on what to consider if you want to start a podcast
How she balances being a CEO while homeschooling
Her biggest shift from solopreneur to cultivating a CEO mindset
Links from the Episode
About Caroline:
Caroline is a podcasting expert, owner and CEO of Wild Home Podcasting, a boutique podcast management agency, and a homeschool mom who helps online business owners launch their voices and podcasts into the world. She discovered her intense love for podcasts after launching her own podcast with her biz bestie and in the process, finding her own confidence and voice. Caroline believes that everyone has a unique perspective and story worth sharing. She has a passion for helping others do this through their podcasts.
Caroline has been featured in podcasts such as Generation.Mom, Proof to Product, Positively Creative, How to Fail, Day in the Life and Creative Biz Rebellion. She also shares podcasting tips and a peek into her wild life on her podcast, the Wild Home Podcast.
Quotes:
“Really what it’s about is making sure your voice is getting into the right ears at the right time.” - Caroline
“Now you have this library of your knowledge and expertise that you can share.” - Caroline
“It’s all about having a plan.”- Caroline
“It’s not so much about the length of the episode as it is about the content that your sharing and its impact.” - Caroline
“The key has been growing by business intentionally.” - Caroline
“Clarity comes from action.” - Alyssa