055: Brand Archetypes and Authentic Copy with Emma Givens
The Uncommon Couch
055: Brand Archetypes and Authentic Copy with Emma Givens
Do you want to start writing more authentic copy that lights up your ideal client and draws them to you? In this episode, I was joined by copywriter and content marketing strategist, Emma Givens.
Emma uncovers everything you need to know about copywriting, brand storytelling, content marketing and how it can help you as a business owner. She shares the power of building authentic relationships and how copy can aid you in doing that. We also chat about what a brand archetype is and how you can use your specific archetype to attract your ideal clients.
What you’ll find in this episode:
How Emma got into copywriting and content marketing
What copywriting, brand storytelling and content marketing is
Why you want to build authentic relationships
How copywriting helps you as a business owner
What brand archetypes are
How you can use your brand archetype to attract your ideal client
About Emma:
Emma Givens is a copywriter and content marketing strategist who traded in 10 years of corporate comforts to bring the power of brand messaging to entrepreneurs. That’s how you’ll stand out online, grow your audience, and make more money with soul. Emma does the writing for you or helps you make your writing better through masterful copy strategy, a unique brand voice that stands out, and a message that resonates with your ideal audience. Her mission is to get your copy and content marketing to do the hard work for you - so you’re free to spend more time doing the creative work you love most.
Connect with Emma:
Links mentioned:
1:1 VIP Strategy Day - Discovery Call
Learn more:
The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It’s a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship. If you enjoyed this show, make sure to follow the podcast so you’ll never miss an episode. Want to get to know me more? Follow along on Instagram at https://www.instagram.com/dralyssaadams!
Quotes:
“Good copywriting is putting your ideal client front and center and focusing on how you can help them.” - Emma
“The more you lean into your dominant archetype language and brand storytelling strategies, the better the whole business experience becomes.” - Emma