044: Embracing Unexpected Referral Partnerships

The Uncommon Couch

044: Embracing Unexpected Referral Partnerships

Referral partnerships are one of the most effective ways to find new clients for your business. In this episode, I talk about how to create real, authentic referral partnerships that benefit you and your referral partner. I share some of the ways to collaborate with colleagues and fellow business owners and we’ll discuss eight types of referral partners that will help you grow your business. 

What you’ll find in this episode:

  • Exploration of people’s beliefs about themselves as “lucky” and “unlucky”

  • How to create natural and authentic referral relationships

  • 8 types of referral partners you can consider connecting with

Links:

The Luck Factor

Tree House Letter blog post

Learn more:

The Uncommon Couch is the place for therapists, coaches, and wellness entrepreneurs who want to take their practice on the road less traveled. If you enjoyed this show, make sure to follow the podcast so you’ll never miss an episode. Want to get to know me more? Find out more about me by following along on Instagram!

Quotes:

“Identifying your niche involves getting really clear on who you help and what problem you help your clients to overcome.” 

“It’s a real relationship. It’s not transactional, it’s a friendship.”

“Think about where your ideal clients go and start to build relationships with other people who have access to those clients.”