034: A Signature Program: What Is It and Why You Want One

The Uncommon Couch

034: A Signature Program: What Is It and Why You Want One

Have you been toying with the idea of creating a signature program? It could be exactly what you need to set your business apart, get in front of the right clients for you and start scaling.

In this episode, I share what a signature program is and how it can fit into your business model. I touch on building a business around your expertise and the benefits of having a signature program.

You’ll learn a few ideas for a signature program business model you may have not considered and a few steps you can take if you’re curious about exploring the idea of a signature program. 

What you’ll find in this episode:

• What a signature program is

• Why you should build a business around your expertise 

• How a signature program can fit into your business model

• The benefits of a signature program

• Steps to get curious about a signature program 

• Ideas for signature program business models

Links mentioned:

Ready to create your signature program and expand beyond 1:1 services? Sign up for the waitlist for the Program Potion: Creating Your Signature Program and be the first to get notified when we open the doors

Learn more:

The Uncommon Couch is the place for therapists, coaches, and wellness entrepreneurs who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know me more? Find out more about me by following along on Instagram!

Quotes:

“Shift into thinking about building a business around your expertise instead of around the provision of a specific service.” - Alyssa

“A benefit of a signature program is it draws in clients who are looking for exactly what you have to offer.” - Alyssa

“You want to create a clear match between the work you love doing and the clients you’re drawing in.” - Alyssa